The (Tenants’) 12 Days Of Christmas – Part 1

It’s about this time of year that radio stations start going all out with the Christmas music, driving most of us steadily mad as the month of December goes on… So, to freshen things up for those in real estate, here’s a different take on the classic ‘12 days of Christmas’, shedding some light on what’s on the wishlist for residential tenants this year. Singing is optional…

On the first day of Christmas, dear landlord give to me…

Community. Being part of a vibrant local community and enjoying a sense of belonging to a place has shot up the list of ‘must haves’ for renters. As a result, tenants at larger residential schemes now expect landlords to organise and run community engagement programmes, of one size or another, as part of their overall offer. It’s no longer just about the building. It’s now about building a proper sense of community within that building too.

On the second day of Christmas, dear landlord give to me…

Communication (with my landlord). Gone are the days when leases were signed and landlords would do their best to avoid all communication with tenants until it was time to renew. Yes, tenants want privacy and peace, but they also expect to have access to their landlord or building manager whenever they require, without waiting days for a response. Landlords must offer an effective means of communication, that enables two-way, real-time contact, all year round.

On the third day of Christmas, dear landlord give to me…

Variety. Renting a home within a scheme is now about much more than just the 800 sq ft apartment itself. As property evolves towards a truly consumer-led model, tenants at bigger schemes now judge landlords based on their overall experience. Bringing a space to life with events, seasonal themes and activities creates an engaging, ever-changing environment for tenants that ultimately builds long-term loyalty and demand.

On the fourth day of Christmas, dear landlord give to me…

On-Demand Services. From food, to transport, to relationships, almost everything a person could want is now available to them via their smartphone. Tenants now have that same expectation when it comes to consuming the space and building they live in. Connecting renters to everything their building has to offer through a smartphone app is a relevant, efficient and effective way of truly serving tenants and promoting a building’s amenities. Viewing and booking amenities like gym spots and meeting rooms at the touch of a button is now the expectation.

On the fifth day of Christmas, dear landlord give to me…

Peace Of Mind. Tenants live busy lives. Trying to juggle work, family and a social life is plenty, without a mountain of administration associated with renting in a big scheme thrown into the mix too. Providing an app that reminds tenants when rent is due, or when it’s time to provide a meter reading, or renew a parking reservation, and then allows them to pay or take action through that same app, takes a significant amount of pressure off tenants. It’s the season of peace and goodwill to all mankind after all, and digitally streamlining administrative tasks is one way of achieving that.

On the sixth day of Christmas, dear landlord give to me…

Communication (with my neighbours). We’ve all been reminded of the importance of being connected to people this year, like never before. With lockdowns and tier systems keeping us from our usual social circles, many of us have been reminded of the importance of neighbourly support too. In keeping with the way the modern world communicates, providing an in-building smartphone chat function that enables tenants to communicate with each other, is a highly effective means of creating the neighbourly ties, support and friendship that tenants are looking for.

Give your vocal chords a rest and look out for the second part of our Tenants’ 12 Days Of Christmas next week…

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