The Evolution of Mobile Application Development

10 years ago, most web and application designs on the internet used to utterly depend on developers, who had to write every line of code and work extremely hard to make the said code work. Every application required a “start from scratch” approach that is typically called “Bespoke” making the development of a mobile app a significant task.

The labour intensity and time-consuming nature resulted in high costs and a long lead time to deployment. Only the most committed or profitable companies took on the task. This bespoke approach is still available and it does mean that you can have anything you want at a cost; offering the ultimate in flexibility though the more complex the requirements the more time is spent tweaking untried and untested code links to get the whole thing to work as required. It also means that each new iOS or android release requires more work making the ongoing costs sometimes untenable or unjustifiably high.

Enter No-Code Low-Code solutions

Today, anyone with a computer and access to the internet can apparently build a website or application using no-code & low-code tools. Tools that developers have built to do the heavy lifting so code doesn’t have to be written from scratch every time.

The demands for applications that allow customers to self serve and companies to streamline work flows has grown somewhat exponentially.

The graph illustrates the share of mobile internet hours in the USA as reported by eMarketer in April 2020 – it’s a clear picture of the growing dominance for Mobile Applications.

Mobile Internet Hours Spent Per Day

In the Google Play Store there are now 2.87 million apps available for download a number growing at the pace of 100,000 per month. The Apple App Store has 4.37 million apps and the use of Apps is increasing exponentially with every passing day. Whether it’s for personal use or business use, mobile apps are doing wonders in delivering exceptional services instantly without any hindrance. Traditionally, developing mobile apps was a big challenge with a lot of complexities surrounding it.

Today, the task of developing fully functional next-generation mobile apps has become simpler than ever through no-code and low-code tools.

And the demands for applications that allow customers to self serve and companies to streamline work flows has grown somewhat exponentially.

Google Searches for No Code Low Code
What does no-code / low-code mean though?

It is a movement in the world of programming that means the end user doesn’t have to write code. The developer of the no-code / low-code has written the code so the end user more simply engages with a Graphic User Interface (GUI), using templates, drag & drop functions, support interfaces and logical steps or sequences to bring their digital product to life.

This democratisation of software development, unlocks the potential that digitisation brings to anyone whether on a computer or a phone with access to the internet. In theory anyway.

But it is easy to understate the amount of technical literacy and time that is required for a user of these interfaces to actually develop what they hoped or were led to believe what would be a breeze. Mobile apps are bloody complex creations and no one should pretend otherwise.

No-code and low-code tools are not about eliminating code or engineers – someone has to write the code for these interfaces and maintain them but the non developer; or “citizen developer” does not need to write code but invest their time getting the modules and functionality to fit their needs as best they can.

Lets make some sense of what these terms actually mean for you the organisation considering a mobile application:


This includes:

  • Tools with literally zero code, available via an interface for people who don’t know and never want to know how the software works. They just want it to work & look good. These tools cannot be made more complex – they offer what they offer and the inability to alter is baked into the design. This does not exist for any client of Padoq or for the Padoq Platform itself.
  • Tools & Software for people who are good systems thinkers giving the ability to configure the existing code to some defined extend. This is what the Padoq Platform is all about – a mass of functionality and tools; to offer self serve to a clients end users as well as enabling 1st class communication and engagement in an infinite number of ways; that we can configure to your needs and business objectives.

Tools & Software for designers, product people, founders & engineers who want to find faster, better, easier, cheaper ways to build and scale without giving up the flexibilities that code brings. Companies that operate in this segment still require their clients to have some degree of technical expertise, but generally they do allow adopters to boost their productivity and save a ton of time on mundane tasks if they can deal with the technical requirements of using the platform.

Padoq’s Platform is not only no-code but low-code especially in terms of its no limits integration gateway but all of this is conducted by our experts wrapped into a bespoke consultative service that ensures you get the outcomes you desire while focussing your resources on continuing to run your business.

Padoq is Different

You get a “bespoke service” – you describe what you would like to achieve and you have no code to write or engage with. Padoq’s expert team translates your goals and desired user experiences to be achieved using their no-code platform which provides a vast selection of configurable options. Requirements outside the configurable parameters become either tweaks to existing code (low-code) to write from scratch or bespoke.

For Padoq’s clients it is no-code – no technical expertise required – allowing you to have us build what you want using our no-code / low code platform and integrate with absolutely anything (including what you thought was defunct tech) using our gateway. The fact that we have built a platform which requires essentially no-code or low-code work for our experts means:

  • the flexibility we offer is unparalleled in the no-code low code space and the possibilities as wide-ranging as a bespoke app development service
  • the cost is a fraction of that for bespoke app development with essentially no-code apps focussed on communication and engagement deliverable from £10,000 but typically not exceeding £35,000
  • the time to deployment is dramatically shortened – against bespoke there is no comparison and although self serve or supported no-code / low-code platforms may purport short times this does come with technical expertise caveats and limits in functionality

We do not sit in any existing space already defined in the market. Padoq is transforming the app development and deployment market. We believe that businesses want the best solutions. Bespoke for our clients does not require the cost and time disadvantages of a bespoke start form scratch app development service.

We do not pretend to compete with end user no-code / low-code platforms or graphic user interfaces. While the true costs can be similar to a Padoq Platform App the functionality and integration options are just too limited to compare them.

If you want an app we can only suggest you explore all the options:

  • Explore the Graphic Interface options and be aware of the limitations – these may serve your needs perfectly or satisfactorily
  • Understand the technical requirements and burden that will be placed on your team
  • Seek a quote from a Bespoke agency for the full breadth of your needs
  • Always ask for a quote that includes future-proofing your app both against iOS and Android updates and any costs from the developer.
  • Check who will own the data of your prospective digital ecosystem and how safe it is.

By all means give Padoq a call – we only seek to do so many apps each year and will give you an honest appraisal of whether we are the ideal partner or whether you will be better served with an alternative App development provider.