Ways to engage and connect with customers has evolved. For some time we have lived in a mobile led world, attracted by its convenience, personalisation, functionality and geographical relevance. Over 50% of media consumption is now via mobile vs traditional channels. However, even this is evolving with people migrating from using the mobile web to more dedicated mobile apps.contact us
Apps are complex things – they are often expensive to build and to maintain.
Apps age quickly as phones, operating systems, and middleware changes which means that budget set aside for the development of a digital strategy is often consumed by ongoing maintenance and fixes.
There are variety of ‘off the shelf products’ but these cannot provide the bespoke branding and functionality that brands require.
Because of this many businesses either ignore the channel or turn to 3rd party platforms such as Facebook and Instagram, losing control and ownership of their audience.
Running a campaign on social media often means placing your client’s data at the hands of third- parties.
You are spending huge sums of money to compete with other companies to attract an audience not directly engaged with your brand.
You have to abide by the rigid rules of these companies which leave marketing professionals creatively frustrated.
40% of people claim to
have deleted a social
media account because
they didn’t trust the
platform with their
Padoq is changing the whole mobile app space. By building on an existing, highly functional, stable and tested platform, we can produce beautiful, bespoke, enterprise standard apps.
Such is the speed and simplicity of using Padoq, organisations are now able to use apps not just as a central place to engage with their customers but also for one off promotions or very targeted fan groups
Your app will not only encompass the entire marketing process from start to finish,
but provide your consumers with a community they can rely on.