The way we shop is rapidly changing. Of course, Covid-19 has played its part but this evolution began long before the devastating events of 2020.
Over the last five years, online shopping and e-commerce apps have become incredibly popular, so much so that consumers no longer feel the need to take a trip into town and peruse around the shops.
Why would they when they can purchase something from the comfort of their homes, in between doing the laundry and having lunch?
The only problem is, it leaves high-street brands struggling to compete with online platforms such as Amazon and ASOS, resulting in store closures and redundancies on a huge scale.
Let’s take a closer look at why this is.
Even if we were to venture out to the shops, 9 in 10 of us tend to do our research online first.
That’s because it’s really easy to compare prices, models, and stock availability in our own time, avoiding spending longer than necessary in the store.
It speeds up the process, much like when we use smart retailing technology such as self-checkouts, scan as you go, and click & collect when shopping on the high street.
This may explain why 85% of consumers still prefer to physically purchase their products in-store. Everything about the shopping journey is quick and convenient right up until the point of purchase, where they get to simply walk in the store, grab the product, and leave.
This isn’t the case with online shopping. Though it matches the speed and simplicity of researching before purchasing in-store, the customer has to factor in delivery times and prices. In fact, 39% of people would abandon their cart if there was a delivery charge.
They can shop whenever they want, wherever they want. 58% of consumers love online shopping for this exact reason.
Yes, there’s the issue of delivery costs, but most online retailers offer discounts to cover these, often guaranteeing next-day delivery too.
It’s no wonder that shoppers see a long queue and run for the hills.
They find it’s worth waiting an extra day or two for their purchase to arrive if it means avoiding the high street crowds, with 39% stating that they shop online as it’s more convenient than going out to the shops.
There’s more choice than ever too. 29% of consumers believe that there’s a greater selection, and 27% enjoy the fact that everything is in one place.
This brings our research on to e-commerce apps, where it’s incredibly easy to bring everything together on one platform.
78% of consumers would rather access a store from an app compared to a mobile website.
This is likely because e-commerce apps offer a much more personalised experience than mobile sites.
Customers are often rewarded with exclusive points and discounts for using the app, and 40% cited that their settings being saved as a reason to use a brand’s app.
They believe that the entire experience is quicker, easier, and more entertaining than accessing a store via a search engine.
That’s why at Padoq, we’ve opened up our e-commerce capabilities to make things even easier.
Own An E-Commerce App
In 2018, an estimated 1.8 billion people worldwide purchased goods online. This isn’t something you can afford to miss out on. Check out the kind of features you can expect when you choose to build an e-commerce app with Padoq here and get in touch if it sounds like something your brand needs.